SEO testing & optimization

Ryan Jones, the expert behind SEOTesting, discusses the nuances of SEO testing and optimization. He emphasizes the importance of small businesses using smart, strategic SEO practices to compete against larger companies with more substantial budgets. By leveraging unique insights and efficient tools available at SEOTesting.com, Ryan illustrates how businesses can enhance their online presence effectively. Today, Ryan shares valuable tips on maximizing SEO efforts without breaking the bank.
About the speaker

Ryan Jones

SEOTesting

- SEOTesting

Ryan is Marketing Manager at SEOTesting

Show Notes

  • 05:30
    Strategies for small businesses to compete with large corporations.
    The discussion focuses on how small companies can use nimble strategies and innovative SEO practices to challenge bigger players in the market.
  • 10:45
    Effective budget management for SEO in small enterprises.
    Exploring ways to maximize SEO results with limited resources, emphasizing cost-effective techniques and tools.
  • 15:20
    Importance of data
    The conversation highlights how data can guide SEO strategies and the significance of regular testing to improve search rankings.
  • 21:00
    Utilizing user feedback to enhance SEO outcomes.
    Discussing the role of user engagement and feedback in refining SEO tactics and improving overall website performance.
  • 27:35
    Future trends in SEO and their impact on small businesses.
    A look at upcoming changes in SEO practices and how small businesses can prepare and adapt to these trends.

Quotes

  • “When we drill down to it, we've been doing SEO testing since SEO became a thing.” - Ryan Jones

  • “What works for one website might not necessarily work for another. So if you're not basing hypotheses off your own background, then it can be hard to get buy-in.” - Ryan Jones

  • “We know that improving conversion rates is certainly gonna be useful in the long run. So there's definitely a use case for that sort of more traditional A-B testing.” - Ryan Jones

  • “You need to make sure that all of your pages in each group, whether that's the control and test group, have similar levels of traffic [...] You don't want any sort of outliers, maybe have sort of one page that's got sort of 2000 organic clicks, when the rest of them in that group have maybe 70 to 80 clicks, which is gonna cause a bit of a sort of issue when you're analyzing the data later on.” - Ryan Jones

  • “People come to us with results from tests and they say, Oh, hey, look, we've got this really successful test because page clicks have gone up 200% based on this tiny change that we've made. And then we go back in the data and we find that the test was run during like a core update that Google haD announced.” - Ryan Jones

  • “We had clients who really didn't care about the levels of traffic that were coming to their site. Like, they'd be happy if even 100 people came to their site. What they really focused on was how many organic leads they were getting. So in their particular case, it would be a successful test if more leads were generated from that page and following a change.” - Ryan Jones

About the speaker

Ryan Jones

SEOTesting

- SEOTesting

Ryan is Marketing Manager at SEOTesting

Up Next: